IDEA is your business partner.

Our Mission:

To drive costs out of the electrical supply chain as the electrical industry’s standards-setting, data synchronization, and eCommerce service provider.

Our Vision:

Our vision is that in 5 years or less, a majority of U.S. electrical manufacturers and distributors will both understand the value that IDEA creates and will realize cost savings in their business from increasing use of electronic data sharing and eliminating manual business transactions.

It's all about accessible, accurate business information. And IDEA sets the standard.

Founded in 1998, IDEA is the official standards creating and setting body for the electrical industry. Our B2B eCommerce, Synchronization, Standards Adoption, and Professional solutions and services optimize your business to run lean, gain efficiency, synchronize data flow, streamline processes and standardize systems.

We never forget we're doing this for you.

IDEA's passions for flawless business information and innovative solutions are matched only by our commitment to responsive service and attentive support. No matter how large our company gets, no matter how broad our client base, you can easily access our product experts and others within our organization. We wouldn't have it any other way. The more we know about your needs, the better able we are to serve you. Our core values:

• Customers First. We practice relationship-driven account management aimed at supporting each customer in designing the unique way they use our products and services. Our customers can count on IDEA to be a valuable partner in their success.
• Business-to-Business Learning and Information Sharing. Our mantra is, “more is better when it comes to the flow of information”. IDEA invests in the success of the electrical supply chain by nurturing a learning community, convening leaders to make accurate information widely available and by sustaining an open information conduit.
• Power in Standard, Accurate and Reliable Information. We are committed to defining eCommerce standards in the electrical industry to ensure that our customers always have access to reliable, trustworthy information.
• User Friendly Technology. We create value for our customers with easy and useful Synchronization and B2B eCommerce tools that respond to their needs and recommendations.