Agenda

Here is an example of the format to expect for the 2011 Forum. Details on the 2011 schedule and topics will be released this spring.

Jump To: September 20 | September 21 | September 22

Day 1 - Monday, September 20, 2010

IDEA Industry Standards Committee (ISC) Meeting

8:00 AM - 11:00 AM

During this meeting, committee members will discuss the 2011 Year in Review and future initiatives. All members and those interested in joining the committee are welcome to attend.

Lunch Sessions
Lunch Session: Managing Complex Products for Online Success * RECENTLY ADDED!

Mark Keenan, TechniCon Systems, Inc.

12:05 PM - 12:55 PM

For industry suppliers such as lighting manufacturers, products can be “complex,” offering multiple options with each option having many choices. A single “product” can represent thousands or even millions of SKUs or catalog numbers. How does a manufacturer manage product and marketing data for millions of SKUs? We will discuss how complex product data can be modeled as intelligent objects to minimize its maintenance and optimize its use for online catalogs and eCommerce. We will also review how this approach enables best and unique practices for successfully selling products online, ranging from cross-selling and "system" sales to using social networking to convert customers into advocates.
(G) Sessions
How to Uniquely Identify Your Products and Prepare for eCommerce * RECENTLY UPDATED!

Pierre J. Bonura, GS1 US

Are you leveraging all the benefits of the GS1 System? Bar coding your products increases visibility and enables you to Identify, Capture, and Share product information with your trading partners as well as internally within your supply chain. Learn how to get the most out of UPCs and barcode symbology in this informative session.
NAED Members Cocktail Reception (Members Only)

5:00 PM - 6:00 PM