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"IDEA’s IDW is the fastest and most cost effective way to deliver the specific product and pricing information distributors need to sell more of our manufacturers’ products."
Robert A. Reynolds Jr., Chairman, President and CEO, Graybar Electric

"IDW enables on-line catalog ordering systems, more customer self-service and faster access to information - while reducing our cost of sales and improving accuracy, efficiency and productivity for all of us. The manufacturer certainly benefits from adoption of IDW through increased marketing support from distributors that proactively market products with tools such as on-line catalogs, printed catalogs, niche market product information brochures, etc."
Barry Nelson, VP of Marketing, Border States